GROWING YOUR SMALL BUSINESS, HOME BUSINESS OR FREELANCE BUSINESS ONLINE WITH AN INTERNET MARKETING SERVICE IS EASY, AFFORDABLE AND CAN CREATE NEW INCOME STREAMS IN A GLOBAL MARKETPLACE.

KURB SMALL BUSINESS MARKETING
TOP INTERNET MARKETING STRATEGIES FOR 2009:

1: WEB DESIGN + DEVELOPMENT: Most small businesses websites don't succeed as they because it's not providing a compelling experience for consumers who visit their site. You can't afford to see your website as a static platform. It must develop at least every month. Continued commitment to developing website design and content that more effectively express your brand as well as help your customers to get the information they need to buy from you means they are confident to make purchases, and sales happen.

2: PPC ADWORDS: Pay per click advertising on Google and other content networks is the fastest and most powerfully qualified option for advertising spending in 2009. With as little as $20 p/week you can begin highly measured and precisely targeted campaigns with us on Google Adwords. Adwords is great for any service business or business offering high value products and is even more effective when targeting genders, age groups and cities/regions. Even amateurs can return positive ROI advertsing on Google through Adwords but experience in using the PPC can lead to radically enhanced results.

3: BLOGGING: Blogging is still a top strategy for small business marketing as long as it doesn't interfere with normal operations. A well maintained blog developed over months has so many advantages in reinforcing your whole online marketing effort from SEO, customer service, website development, the work put in to build a lively and dynamic blog will never be wasted. We provide blog set up, blog design, blog promotion and can even create content and run your blog for you.

4: ONLINE VIDEO: Online video is yet to flex it's muscles as the new power in online marketing. Buyers seek engagement, trust and authority with products, service providers and brands. They seek stories that give commodities and their brands value and credibility and video is the most powerful way to engage people and quickly create trust, authority as well as impact. Businesses using videos will have a much greater opportunity to appeal to visitors, and more importantly online video is only going to get bigger and continue to steal more influence from traditional TV.

5: SEARCH ENGINE OPTIMISATION AND MARKETING: Search engine marketing is still the most powerful marketing technique accessible to entrepreneurs on small budgets, but precisely for this reason that SEO finds itself at #5 on this list. SEO is competitive. SEO is a challenge for new websites. Ranking highly in Google for your favoured keyword search terms is better than any advertising and would give you unmatched access to your market. But the results of SEO work can vary. A Successful SEO campaign takes research, it requires a lot of tedious tasks, and that of course costs. I will underline how powerfully effective our SEO can be but you must have the patience and commitment for it if you are in a competitive niche.

6: EMAIL MANAGEMENT AND MARKETING: Maintaining relationsips with a client database through email marketing is still one of the most powerful ways to generate dependable recurring revenue. We provide professional email management solutions for all our clients, but those who are interested in email marketing should know you will have to build your contacts first through other online marketing efforts, most often a blog, and then maintain your mail out, which is going to need content. Once you can graduate to greater levels of automated email marketing, you can implement powerful systems to create wealth with minimum maintenance.

7: SOCIAL MEDIA: Anyone who tells you they are a social media expert had better be ready to back that up with proof. Social Media is not a strategy for ROI. The aim of social media is to build meaningful relationships with engaged social media users who have the power to build a powerful, authoritative and authentic word of mouth. Just like blogs, building a strong social media presence has many benefits for small businesses, but must remain practical in terms of the bottom line.

8: Article Marketing: Article Marketing leverages written content for exposure that can be syndicated far and wide to provide exposure to click through traffic as well as considerable SEO benefits. Article syndication as well as freelance article creation is offered as part of our general online marketing strategies. If you don't have time to build your web presence, it's better we create monthly content for you then having no new content at all.

9:Viral Marketing: More powerful than spreading ideas is building an idea that spreads itself. Whether a video or other media, the essntial concept is the power of an idea to proliferate by way of online sharing. The success of a Viral Marketing campaign is never assured and taking risks to put forward powerful branding messages or leverage powerful value propositions that engage so deeply that it spreads online or through word of mouth is a longshot but always has the potential to be outrageously successful with a bit of character and flair.

10: Community building: Again building a community around your brand makes long term commitment and personal contribution unavoidable. You can't just create community based loyalty to a brand overnight. Certainly, strategies to nurture your community and provide functionality by way of a forum or other platforms to encourage different kinds of interaction and user driven content creation around your brand can be provided easily and inexpensively, but early on there will need to be a dedicated effort to inject activity into the community space. This can be more time consuming and long range than many small businesses are prepared for

 

DIGIBIZNZ:
NZ Small Business Services

Small Business Promotion Blog

Kurb Small Business Marketing is using effective and modern internet marketing strategies to build small businesses sustainably and affordably.




SEO CAMPAIGN:
$500 / 3 Months Duration

PPC CAMPAIGN
$400 Fee + Ad Buy / 1 Month Duration

Online Video Marketing

Web Design from $300
Blog Set Up and Design from $100

SMALL BUSINESS
MARKETING PACKAGE
$950 / 3 Months Duration
includes:

Website/Graphic Design and Development
Blog Set Up and Development
PPC / Google Adwords Management
Search Engine Optimisation
and Marketing
Ongoing consultation

SMALL BUSINESS
MARKETING CAMPAIGN
$1750 / 3 Months Duration
also includes:

Social Media Management
Online Video Sevices
Email Management
Article Marketing + Content Creation

CONACT MATT TURNER: KURBPROMO@GMAIL.COM
AFTERNOONS ON 027 684 8250

Hi, this is Matt from Kurb Promotions in Auckland, New Zealand and I've been growing my small business working with artists, talent and entertainment industry businesses around the world for 18 months using a combination of technology and experience in internet marketing to target and engage new audiences, and I've seen new ways of online marketing that are really changing the game.

Did you know there are small business entrepreneurs just like me generating sales leads for next to nothing every day by using new online media and cutting edge internet promotion strategies? More poeple are online every day and more people are searching online for the products and services they need.

I hope you've heard of the revolution going on in marketing right now. You've heard of Myspace, Facebook, Blogging, maybe you've looked into search enginge optimisation or pay per click advertsing. These are two of the most superior marketing techniques available to entrepreneurs today.

But blogging, social networking, video and new applications and software tools online are making it easier to be found by people searching for what you provide and connect with customers online in this way. It's called Web 2.0 and what it means is that small businesses, freelancers, are connecting with audiences online in a way that's never been possble.

It's been 18 months since I seriously began using online marketing techiniques to market my businesses and I am generating just short of 6 figures in annual profit.

MY MARKETING BUDGET IS ABOUT $100 P/month

I'VE NEVER HAD ANY PAID LISTING IN ANY PUBLICATION INCLUDING THE YELLOW PAGES.

There's so much opportunity right now for business to connect with customers online, especially in New Zealand.

Services our packages cover (please follow links to read more):

Social Networking promotion and branding: Social Networking sites such as Myspace, Bebo and Facebook are a goldmine of branding and promotional opportunities - creative ideas, design and presentation coupled with our uniquely effective and highly targeted marketing techniques help to establish your brand on this essential new platform. Lets talk about how we can use this new media to create visibility, access and familiarity for your project.

Search optimization and marketing: Google's influence as the world's leading search engine is underlined in New Zealand - a country with the world's second largest internet saturation - where over 90% of the 87% of New Zealnaders with regular internet access rely on it for everyday searches. Google.co.nz and google.com are the two most frequented sites by new zealanders - underlining just how important it is to employ every tactic in order to manipulate this tool to favour returning your result over your competition.

Web design, development, maintenance and promotion: For those businesses who do not have a website we provide a full and completely affordable range of options for implementing and regularly updating your website and getting it live.

Video and content marketing: The new frontier of online promotion is the power of cheap video marketing through youtube and many other video sites that when coupled with social networking and basic viral marketing techniques can be incredibly cost effective marketing and branding exercises. This also covers autometed distribution and promotion of video, audio and written content through blogs, podcasts and other content providers

ONLINE MARKETING CAMPAIGNS
FOR SMALL BUSINESS

We have coached small businesses in the most cutting edge online promotion techniques for the last 18 months and now we have established a dynamic new system giving you complete access to our database of information and techniques as well as a selection of dedicated staff specialists!

THIS IS WHAT WE DO:

Automation: We are experienced using a wide variety of exclusive software, services and techniques so we can maximise your exposure through many common internet channels, Myspace, Youtube, Google Searches and much more. Our focus is on targeted, useful, fan friendly interaction and functional, efficient content distribution, not thoughtless spam.

Implementation and Support: Often businesses have specialised needs, that’s what unique about Kurb. Our experience using all the latest digital and online trends means we work with you to establish all the elements of your online platforms for distribution and sale of digital products, your website, blogging, advertising platforms, p2p – everything you need to develop a serious online presence now and in the future. There are also practical areas of photoshop, web coding, copywriting, profile design and other areas of consulting which we can support you with depending on the specific needs of the business.

Coaching Strategy: Building a strategy starts to happen at least a month or two into promotions. Initially I answer artists questions and offer tips specific to the business in developing habits that will produce a momentum – for example blogging advice is a biggie.

But once platforms are established and automated promotion tools are ticking over its time to really focus and examine the use of these platforms and tools into strategies based around certain goals, where we want customers to go, what we want them to do, and building hooks and propositions around those outcomes.

Research: Being ahead of the pack isn’t enough for us – our unique and forward looking service is continually developing. New promotion tools, strategies, techniques and offers are becoming available as the digital revolution rolls on and I truly believe one of the best reasons clients should get involved with kurb is not just what we’re doing now, but because we are the promotions company preparing small business for the future.

Also I’d like to add community and networks to that. Because as we become a fixture in the industry it’s giving us the opportunity to access and create projects that increase exposure for all the businesses I work with.