me Matt on: +64 (0)27 6848250
Coaching is a brand new artist development concept released in 2008
by Kurb to help artists develop their online presence and digital assets
into exposure, access and revenue generating income streams.
your following and presence on social networks such as Myspace, Youtube,
Facebook, Bebo etc. using powerful automation - avoid mistakes and use
all the hidden advantages.
- Get your digital content (songs, videos etc.) earning money online through Itunes, storefronts, ad supported revenue and more
- Use blogging tools and youtube techniques to create powerful distribution networks and feeds for your content - attract more fans and revenue from your expanding presence
- Use both search engine optimisation, search engine marketing and dedicated online campaigns to build your all important google traffic
- creative support developing dynamic concepts and content (video, blogs) to drive your viral campaign - design and production services
- Explore media campaigns that create publicity and licensing options
- Develop cutting edge and forward looking campaign strategies using new technology such as P2P and new software techniques exclusively available to kurb
RECIEVE EXCLUSIVE VIDEO PRODUCTION SUPPORT, AND NEW ZEALAND AND AUSTRALIAN
BASED ACTS RECIEVE EXCLUSIVE POSTERING AND DISC MEDIA SUPPORT.
DESIGN, WEBSITE DEVELOPMENT & MAINTENANCE
kurb 50 / 50 record deal for Auckland and North Island musicians.
Kurb is a provider of digital media services for artists at the forefront of new models and developments in the music industry.
We are introducing a new concept in artist management initially to Auckland, New Zealand and then extendingit to the whole North Island of New Zealand.
The Kurb 50 / 50 Record deal.
Basically it works like this.
The digitisation of the music industry has begun to collapse the whole business into a tighter, more niche driven operations, more focused, providing higher value to a smaller audience through a greater range and diversity of products and services then before - but at much higher margins.
In the past a record deal bound an artist to their label exclusively and under limiting financial and creative conditions, including effectively mortgaging the band into debt to pay for the production, marketing and distribution of their album.
BUT THIS IS WHAT WERE DOING:
Under Kurb 50 / 50 Kurb is signing the finished recordings themselves, Ideally, at least 40 minutes worth for an album project.
And kurb will provide every expense in manufacturing CDs and providing physical distribution within New Zealand.
Kurb will be responsible for collecting all revenue, distributing 50% OF ALL REVENUE to the artist and providing the artists with legitimate sales and activity reports not less than once a year.
SO WHAT DOES THIS MEAN FOR THE ARTIST?
The artists commitment is in having already produced the music. Kurbs commitment is in taking whatever steps the album requires to reach digital distribution and to produce as many CDs as we feel is fit to meet demand so at least the artists mother can buy one.
PLEASE NOTE: KURB will set the price of the music as we see appropriate, we are likely to give some of the music away free online, and set the price of CDs at $NZ10 AND THE BAND WILL HAVE TO PURCHASE THEIR OWN CDS AT HALF PRICE.
- this may seem tough. But remember whos paying for everything!
IF I discover the artist has been selling CDs theyve manufactured themselves the contract will be forfeit AND I will be PISSED OFF.
Thats pretty much the only hard and fast rule.
KURB makes the CDs, distributes and monetizes the content online, giving the artists half the money ARTISTS dont make thier own CDs of the recordings to sell.
So (I feel like Im repeating myself but this must be made clear) what that really means is:
ONCE THE ALBUM IS RECORDED THE ARTIST IS UNDER NO OBLIGATION TO PROMOTE THE ALBUM OR WORK FOR OR WITH KURB IN ANY WAY AGAIN.
BUT ONCE ITS DISTRIBUTED . . . NOR ARE WE.
We will be pushing the recordings that we sign that prove they can make money. If certain songs or material cant be monetized then . . . we can only do so much.
What is hoped for is that a true organic partnership is arrived at where everything that Kurb does to create opportunities to monetize the content, also enhances the artists brand, and everything the artist does builds brand recognition that increases the value and appeal of the recordings.
THREE POTENTIALLY NEGATIVE SCENARIOS FOR THE ARTIST
1: The band takes off and the album turns over tens of thousands of dollars, and guarantees a residual income. Kurb continues to collect 50% and the artist decides to release in future completely independently. The artist may decide to retain kurbs regular online artist management services starting at $200 p/month.
2: Despite distribution and promotion, absolutely no one is interested in the album whatsoever. The artists mother purchases a CD for $NZ10, the artist receives $5. Given the result, we decide to recognise that this arist is a low priority for our label.
3: Youre a teenage former child performer with breast implants and have just spent 50k on producing your album and another 50k on your Video and other associated content production expenses. Youre going to need a publicity budget of that again to even dream of recouping and . . . I dont have that much money. You should probably try and sign with a major label.
Artist management: I am responsible for your songs, for management of your digital content, not for you. performances and endorsements and such is totally up to you, you should maybe get an agent. If you want to talk about merchandising you can either talk about doing that with us or . . . look after it yourselves or otherwise. Ask nicely and I will probably do some posters for your show.
Publicity. I know the addresses of the Radio stations, the Television stations and the Magazines. I know how to make a press kit. I know how to lick a stamp. But I am not friends with anyone who works at these places and thats basically what a publicist is. If youve got 5k or so it might help there - you might get on TV. And no, I dont want to go you halves.
OKAY IM INTERESTED, WHAT NOW?
kurbpromo AT gmail dot com
The very best time to call me is lunch break. That is MY lunch break. 5pm-7pm.
I HATE MEETINGS AND WILL AVOID THEM AT ALL COSTS. DONT BE OFFENDED.
You know how much time Ive spent sitting around talking about things that never happened? TOO MUCH.
Im going to be really fussy at first before I get into it and loosen up a little bit.
Im not relying on this being successful, but it would be nice, I guess.
I want an act thats already performing every month with quality recordings, and a half decent website. I want an act thats committed to blogging and/or regular production of video content.
Dont be disheartened if were not interested initially. When and if I start scaling up, I can afford to be more lenient in regards to quality control.
PLEASE BE AWARE: I HAVE KNOWN PERSONALLY AND WATCHED 4-5 BIGGISH ACTS IN NEW ZEALAND GROW FROM SCRATCH. THEY WERE ALL PRETTY MUCH DRIPPING WITH TALENT FROM DAY 1 AND IT WAS OBVIOUS IT WAS JUST A MATTER OF HOW AND WHEN.
MAYBE I know my stuff. or MAYBE you just gotta be THAT good.
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