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Social Networking Social networking - the explosion of sites like Myspace, Bebo, and Facebook - has transformed the online social environment into a place where branding happens naturally. Myspace, the big daddy of social networking sites, created an online environment where brands as well as bands, characters and ideas could be accounted for with online identities. You only have to go to the stats to see the wild popularity of these sites in New Zealand and around the world. Even I choked when the Herald quoted 800,000 kiwis use www.bebo.com. It comes behind only Google and Trademe. social platforms present massive untapped opportunities for brands, products and services to create awareness and access. But New Zealanders are savvy and both artists and businesses have to be creative and innovative with the propositioning conducted in these communities. Do you want to be associated with contributing to the community or leeching off it? By creating a presence for your business on social networks you are able to present content and interact with other users participating in a massive global network either as an individual representing or creating awareness, a brand profile of your business, or even a key product! Or all three! There's no rule against having multiple accounts. But fundamentally, using all these content platforms not only gives you access to millions of worldwide users but also forms a powerful cumulative effect - techniques of which I have barely begun to apply in achieveing what I feel is responsible for the traction I'm now getting with kurb, I mean don't even have an ad in the yellow pages!!! |
SOCIAL
NETWORKING BRANDING AND PROMOTION MYSPACE/BEBO/FACEBOOK MANAGEMENT WEBSITE DESIGN DEVELOPMENT & MAINTENANCE Graphic
design services
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