Matt Turner, Director

DIGITAL COACHING CAMPAIGNS

We have coached artists and bands in the most cutting edge online promotion techniques for the last 4 years and now we have established a dynamic new system giving you complete access to our database of information and techniques as well as a selection of dedicated staff specialists!

THIS IS WHAT WE DO:

Automation: We are experienced using a wide variety of exclusive software, services and techniques so we can maximise your exposure through many common internet channels, Myspace, Youtube, Google Searches and much more. Our focus is on targeted, useful, fan friendly interaction and functional, efficient content distribution, not thoughtless spam.

Implementation and Support: Often artists have specialised needs, that’s what unique about Kurb. Our experience using all the latest digital and online trends means we work with you to establish all the elements of your online platforms for distribution and sale of mp3’s and other digital products, your website, blogging, advertising platforms, p2p – everything you need to develop online as a serious artist now and in the future. There are also practical areas of photoshop, web coding, copywriting, profile design and other areas of consulting which we can support you with depending on the specific needs of the artists.

Coaching Strategy: Building a strategy starts to happen at least a month or two into promotions. Initially I answer artists questions and offer tips specific to the artist in developing habits that will produce a momentum – for example blogging advice is a biggie.

But once platforms are established and automated promotion tools are ticking over its time to really focus and examine the use of these platforms and tools into strategies based around certain goals, where we want fans to go, what we want them to do, and building hooks and propositions around those outcomes.

Research: Being ahead of the pack isn’t enough for us – our unique and forward looking service is continually developing. New promotion tools, strategies, techniques and offers are becoming available as the digital revolution rolls on and I truly believe one of the best reasons clients should get involved with kurb is not just what we’re doing now, but because we are the promotions company preparing artists for the future.

Also I’d like to add cross promotion to that. Because as we become a fixture in the music industry it’s giving us the opportunity to access and create projects that increase exposure for my whole stable of artists.

People who are passionate about music are coming to me offering help and opportunities. While I’m pursuing opportunities to innovate and create platforms more suited to the modern music industry.

DIGITAL COACHING AND CAMPAIGN STRATEGIES FOR PROMOTING ARTISTS AND GENERATING INCOME ONLINE

Digital Coaching is a brand new artist development concept released in 2008 by Kurb to help artists develop their online presence and digital assets into exposure, access and revenue generating income streams.

KURB DIGITAL COACHING IS YOUR ONE STOP SERVICE FOR ALL YOUR EXPANDING ARTIST NEEDS ONLINE -
CONTACT US NOW PLACES ARE STRICLTY LIMITED!!!!

- Build your following and presence on social networks such as Myspace, Youtube, Facebook, Bebo etc. using powerful automation - avoid mistakes and use all newest secret advantages.

- Develop a website into a powerful tool to attract and develop a fanbase - then create online revenue streams from a variety of sources

- Get your digital content (songs, videos etc.) earning money online through Itunes, storefronts, ad supported revenue and more

- Use blogging tools and youtube techniques to create powerful distribution networks and feeds for your content - attract more fans and revenue from your expanding presence - monetize with advertising

- Use both search engine optimisation, search engine marketing and dedicated online campaigns to build your all important google traffic

- creative support developing dynamic concepts and content (video, blogs) to drive your viral campaign - design and production services

- Explore media campaigns that create publicity and licensing options

- Develop cutting edge and forward looking campaign strategies using new technology such as P2P and new software techniques exclusively available to kurb

 

AUCKLANDERS RECIEVE EXCLUSIVE VIDEO PRODUCTION SUPPORT, AND NEW ZEALAND AND AUSTRALIAN BASED ACTS RECIEVE EXCLUSIVE POSTERING AND DISC MEDIA SUPPORT.

All artists on our packages recieve exclusively:

- Kurb Network contacts and opportunities
- Affordable mastering ($50 p/song)
- 25% discounts on all services
- Free phone consultations, advice, and referrals
- Online distribution: We facilitate and advise our clients through every step of digital retail and storefront set up and support (set up fees +US$55 per album)
- Licensing: Every month we provide opportunities for our clients to be paid for their music in commercial use

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compiled and analysed by Matt from K.urb

OUR SERVICES COVER:
We create and distribute your promo press kits and produce dozens of CD promo's for distribution to radio, advertising agencies and potential licensers, media, music and related industry contacts.

We create and maintain your web presence, get people coming to your homepage, listening to your music, create dozens of doorways that generate visibility for your act. We can provide all your fundamental online promotion needs, homepages, maintenance, mailing lists and dozens of tips and tricks to make your music marketing more modern and INTERACTIVE!

No one in New Zealand knows social networking like us - how it works, how to get results, where its going. Right noew, it's myspace, we've been there since '04, but tomorrow, who knows? We do. If you don't know what the fuss is all about let us show you why social networking sites are creating such a buzz in music.

Kurb's got your back. That means free stickers and other promo material, discounts on all our services, access tp opportunites and contacts. People to talk to, contacts to know, websites to join.